Posts Tagged ‘web search’
Web Search, Child’s Play?
May 4th, 2010 | Author: Doron Gez Marketing Business Development
We all know that the younger generation is much more tech savvy than our generation, and we can asumme that most children use the popular engines (Google,Yahoo!). Most of us don’t know more than that on children and search engine. There are more ways children search the web. In this post we will try to explore it.
SortFix 2010 – Just got Upgraded
January 21st, 2010 | Author: Doron Gez Marketing Business Development
In our previous posts, we mentioned (by the way of course) that soon enough our new design will be launched. Well, soon enough just became… Now!!! This post is all about it.
Sortfix New Logo
SEO Thoughts on Personalized Search
December 28th, 2009 | Author: Doron Gez Marketing Business Development
A lot of words have been written in the past month on personalized search and the marketing impact it will make in the future. Due to the impact Google has on the Internet market, every change the guys at Google make, such as the implementation of personalized search, wakes up SEO professionals and gets them on their feet.
Christmas 2009 – Sortfix goes HD
December 22nd, 2009 | Author: Doron Gez Marketing Business Development
Still don’t know what to buy for Christmas? Waiting for the last minute? Sortfix Video Has the Best gifts for you to buy.
Now watch and find on Sortfix the coolest gifts on HD video-
HAPPY CHRISTMAS!
Sortfix Team
SortFix Search Engine News December 2009
December 15th, 2009 | Author: Doron Gez Marketing Business Development
Less than two weeks from Christmas, here are a few search updates you should know about.
Google Goggles - Google just launched this new search application for Android phones. This application enables you to search by taking a photo instead of a text- or voice-based search. Users can take pictures of business cards, locations (with GPS), or text-related items as books, from Android phones and then retrieve search results by them. It is a cool app. With time we’ll see how useful it will be. Watch this short video demonstration.
Words per Search – Size Matters
December 3rd, 2009 | Author: Doron Gez Marketing Business Development
One of the things we mentioned in our last post was the length of an average search query. We can assume that often the length of the search query will determine the relevance of the search results. In this post we will explore the impact of search queries on our Web experience.
As mentioned in our last post, the average number of words used for each search query is relatively low (3.3). In many cases it is almost impossible to arrive at an effective search string in 2 to 3 words. The search query isn’t sufficiently specific for the search engine to retrieve relevant results. Let’s look at a search example to better understand the challenge.
Say that we’re going to tour Europe on vacation and we want to rent a car. A typical search query would probably be something like “rent a car europe.” The results on Google would look like this:
(Try to think about what’s missing in the results. The answer is in the next paragraph.)
Search Engine Algorithm and SEO
November 30th, 2009 | Author: Doron Gez Marketing Business Development
SEO is a very up-to-date industry. The search algorithms evolve constantly; competition is great and very dynamic. One of the key factors that has an impact on SEO is search engine algorithms, and more specifically, Google’s page rank. In this post, we will review some of the current views and recommendations, and take a look at a few past views that are still very relevant in 2009.
I had the idea for this post when I found a blog post from March 2005 at Search EngineLand by Christine Churchill on search engine algorithms. This four year old post is still relevant. Although the examples there are for Ask Jeeves, they mostly apply for Google also. According to this post, the two main factors that impact searches are content and linkage. These still very much apply. Content is of course a key factor, due to the fact that search engines rely on text analysis and the relevance of the content to its segment/industry. Linkage, the second factor, influence the level of relevance (and relationships) that is determined by the search engine. Read the rest of this entry »
Search Engine News – November 2009
November 16th, 2009 | Author: Doron Gez Marketing Business Development
As always, a lot is happening in the search industry. Here are a few highlights from the last month.
SearchEngineWatch.com reports on the closing of Google’s Caffeine Sandbox, which was just released last August. Google intends to release a new index soon.
SearchEngineWatch on Google's Caffeine
Last week, Pandia Search Engine News recommended its top five sites for social search. The post covers known social sites as delicious and StumbleUpon and Google’s new social search.
Pandia on Social Search
Google’s social search
You can also use Sortfix’s for social search, as we reported in the past.
Sortfix – The New Video Page
November 12th, 2009 | Author: Doron Gez Marketing Business Development
We just uploaded a new video via youtube, How to personalize your music search, following our recent post on the subject.
This video was made using the very fun to use animoto website.
Just to make it simple and easy, we added a new Video Page with our search clips, examples, features and funny animations.
Winning Mafia Wars and Farmville with SortFix
October 12th, 2009 | Author: Doron Gez Marketing Business Development
Facebook, aside from being a leading social website, is a popular platform for Web-based social games. Two very trendy games are Mafia Wars and FarmVille by Zynga. Millions of gamers play these games. We used SortFix to help get an edge up in the game.
MafiaWars and FarmVille by Zynga
Google and Bing search for Twitter?
October 11th, 2009 | Author: Doron Gez Marketing Business Development
Are we on the verge of a new era? According to AllThingDigital, Twitter is negotiating Google and Microsoft separately to combine twitter feeds in search results.
twitter.com
Recent Search News Releases
October 1st, 2009 | Author: Doron Gez Marketing Business Development
Improve your Swimming Style
August 19th, 2009 | Author: Doron Gez Marketing Business Development
Swimming is a great way to stay fit. Getting the swimming stroke and style just right, however, is a combination of technique and experience. Here at SortFix, we don’t mind plunging right in.
I started swimming a few weeks ago, and I had the feeling my swimming style wasn’t all that it should be. Although I don’t have any intention of competing with Michael Phelps anytime soon,
Google Caffeine – A First Glance
August 12th, 2009 | Author: Doron Gez Marketing Business Development
Google’s main business is search. Despite dominating the search market, the search giant isn’t neglecting the engine. With the expansion of Bing, the release of Wolfram Alpha, and Facebook’s new realtime search engine, Google is quick to draw their own card – Caffeine – a new search engine. Here’s a first glance.
Guest post by Yohay Elam of Forex Crunch – Forex Trading Blog.
You can check out the new engine here. The new search engine looks exactly like Google’s current search. The difference is behind the scenes. It’s all about speed.
Following Twitter and also Facebook, Google also aims for real time results. While they’re still not there, the new engine is more up to date. That’s one element of speed. They emphasize the importance of speed in the official blog.
The second element of speed is in the response time – the new engine feels faster. This speed could be due to the small scale of use, but it looks very promising. Quick response time helped Google top the search engine market, and they’re still improving the performance.
You may say: Google is fast enough, and I usually don’t need real time results. Is there a real improvement in searches? We still can’t tell. Let’s test a few examples,
One of our favorites is ice cream. On the current search, the first results are images of ice cream, while they don’t appear on the new search. Click on the images to enlarge:
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