Posts Tagged ‘power search’
Web Search, Child’s Play?
May 4th, 2010 | Author: Doron Gez Marketing Business Development
We all know that the younger generation is much more tech savvy than our generation, and we can asumme that most children use the popular engines (Google,Yahoo!). Most of us don’t know more than that on children and search engine. There are more ways children search the web. In this post we will try to explore it.
SortFix 2010 – Just got Upgraded
January 21st, 2010 | Author: Doron Gez Marketing Business Development
In our previous posts, we mentioned (by the way of course) that soon enough our new design will be launched. Well, soon enough just became… Now!!! This post is all about it.
Sortfix New Logo
SEO Thoughts on Personalized Search
December 28th, 2009 | Author: Doron Gez Marketing Business Development
A lot of words have been written in the past month on personalized search and the marketing impact it will make in the future. Due to the impact Google has on the Internet market, every change the guys at Google make, such as the implementation of personalized search, wakes up SEO professionals and gets them on their feet.
Christmas 2009 – Sortfix goes HD
December 22nd, 2009 | Author: Doron Gez Marketing Business Development
Still don’t know what to buy for Christmas? Waiting for the last minute? Sortfix Video Has the Best gifts for you to buy.
Now watch and find on Sortfix the coolest gifts on HD video-
HAPPY CHRISTMAS!
Sortfix Team
Words per Search – Size Matters
December 3rd, 2009 | Author: Doron Gez Marketing Business Development
One of the things we mentioned in our last post was the length of an average search query. We can assume that often the length of the search query will determine the relevance of the search results. In this post we will explore the impact of search queries on our Web experience.
As mentioned in our last post, the average number of words used for each search query is relatively low (3.3). In many cases it is almost impossible to arrive at an effective search string in 2 to 3 words. The search query isn’t sufficiently specific for the search engine to retrieve relevant results. Let’s look at a search example to better understand the challenge.
Say that we’re going to tour Europe on vacation and we want to rent a car. A typical search query would probably be something like “rent a car europe.” The results on Google would look like this:
(Try to think about what’s missing in the results. The answer is in the next paragraph.)
Search Engine Algorithm and SEO
November 30th, 2009 | Author: Doron Gez Marketing Business Development
SEO is a very up-to-date industry. The search algorithms evolve constantly; competition is great and very dynamic. One of the key factors that has an impact on SEO is search engine algorithms, and more specifically, Google’s page rank. In this post, we will review some of the current views and recommendations, and take a look at a few past views that are still very relevant in 2009.
I had the idea for this post when I found a blog post from March 2005 at Search EngineLand by Christine Churchill on search engine algorithms. This four year old post is still relevant. Although the examples there are for Ask Jeeves, they mostly apply for Google also. According to this post, the two main factors that impact searches are content and linkage. These still very much apply. Content is of course a key factor, due to the fact that search engines rely on text analysis and the relevance of the content to its segment/industry. Linkage, the second factor, influence the level of relevance (and relationships) that is determined by the search engine. Read the rest of this entry »
Search Engine News – November 2009
November 16th, 2009 | Author: Doron Gez Marketing Business Development
As always, a lot is happening in the search industry. Here are a few highlights from the last month.
SearchEngineWatch.com reports on the closing of Google’s Caffeine Sandbox, which was just released last August. Google intends to release a new index soon.
SearchEngineWatch on Google's Caffeine
Last week, Pandia Search Engine News recommended its top five sites for social search. The post covers known social sites as delicious and StumbleUpon and Google’s new social search.
Pandia on Social Search
Google’s social search
You can also use Sortfix’s for social search, as we reported in the past.
Sortfix – The New Video Page
November 12th, 2009 | Author: Doron Gez Marketing Business Development
We just uploaded a new video via youtube, How to personalize your music search, following our recent post on the subject.
This video was made using the very fun to use animoto website.
Just to make it simple and easy, we added a new Video Page with our search clips, examples, features and funny animations.
Personalized Search: Bobby Mcferrin’s Blog
November 5th, 2009 | Author: Doron Gez Marketing Business Development
When you don’t really know what you are searching for, you can still retrieve relevant results. In this post we will look at how you can improve your search when you don’t really know exactly what you are looking for.
I’ll use an example of a search I did myself a few days ago. Someone mentioned the name Bobby McFerrin to me. I know he is a musician, and he wrote the song “Don’t Worry, Be Happy.” I also know he plays classical music. I tried to think about what I know about his current work. I wanted to learn more, but wasn’t really sure what.
Google Wave or Twitter Search?
October 18th, 2009 | Author: Doron Gez Marketing Business Development
Due to the fact I’m part of a search engine company, I do a lot of searching on the Web.
I just found a cool tool that measures what trends are popular right now on Twitter.
Trends on Twitter - Trendmetr
Trendmetr is an entertaining and fun tool. I tried it on search-related topics to learn what topics interest Twitter users. I typed “twitter search,” “google wave,” “search engine,” and “power search.” As I suspected, “google wave” is more trendy than the others, but “search engine” continues to be a very trendy topic for Twitter users.
Try Trendmetr searches on subjects that interest you.
Winning Mafia Wars and Farmville with SortFix
October 12th, 2009 | Author: Doron Gez Marketing Business Development
Facebook, aside from being a leading social website, is a popular platform for Web-based social games. Two very trendy games are Mafia Wars and FarmVille by Zynga. Millions of gamers play these games. We used SortFix to help get an edge up in the game.
MafiaWars and FarmVille by Zynga
Google and Bing search for Twitter?
October 11th, 2009 | Author: Doron Gez Marketing Business Development
Are we on the verge of a new era? According to AllThingDigital, Twitter is negotiating Google and Microsoft separately to combine twitter feeds in search results.
twitter.com
Recent Search News Releases
October 1st, 2009 | Author: Doron Gez Marketing Business Development
Personalized Search Tools
September 10th, 2009 | Author: Doron Gez Marketing Business Development
As we have explored in previous posts, the whole concept of “search” is evolving. One of the ways search is shifting to, is semantic search, which we looked at previously; another is personalized search, which is the subject in this post.
In general, personalized search means that the users’ search activity and history influences their search results. In most cases personalized search tools, such as Google suggest, monetize the users’ search activity, record which search results the users prefer, and makes use of that data to personalize search results. When users are signed in to Google, they can use personalized Google search.
The Google Suggest tool
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