Archive for the ‘Case Studies’ Category
Christmas 2009 – Sortfix goes HD
December 22nd, 2009 | Author: Doron Gez Marketing Business Development
Still don’t know what to buy for Christmas? Waiting for the last minute? Sortfix Video Has the Best gifts for you to buy.
Now watch and find on Sortfix the coolest gifts on HD video-
HAPPY CHRISTMAS!
Sortfix Team
Words per Search – Size Matters
December 3rd, 2009 | Author: Doron Gez Marketing Business Development
One of the things we mentioned in our last post was the length of an average search query. We can assume that often the length of the search query will determine the relevance of the search results. In this post we will explore the impact of search queries on our Web experience.
As mentioned in our last post, the average number of words used for each search query is relatively low (3.3). In many cases it is almost impossible to arrive at an effective search string in 2 to 3 words. The search query isn’t sufficiently specific for the search engine to retrieve relevant results. Let’s look at a search example to better understand the challenge.
Say that we’re going to tour Europe on vacation and we want to rent a car. A typical search query would probably be something like “rent a car europe.” The results on Google would look like this:
(Try to think about what’s missing in the results. The answer is in the next paragraph.)
Sortfix – The New Video Page
November 12th, 2009 | Author: Doron Gez Marketing Business Development
We just uploaded a new video via youtube, How to personalize your music search, following our recent post on the subject.
This video was made using the very fun to use animoto website.
Just to make it simple and easy, we added a new Video Page with our search clips, examples, features and funny animations.
Personalized Search: Bobby Mcferrin’s Blog
November 5th, 2009 | Author: Doron Gez Marketing Business Development
When you don’t really know what you are searching for, you can still retrieve relevant results. In this post we will look at how you can improve your search when you don’t really know exactly what you are looking for.
I’ll use an example of a search I did myself a few days ago. Someone mentioned the name Bobby McFerrin to me. I know he is a musician, and he wrote the song “Don’t Worry, Be Happy.” I also know he plays classical music. I tried to think about what I know about his current work. I wanted to learn more, but wasn’t really sure what.
Winning Mafia Wars and Farmville with SortFix
October 12th, 2009 | Author: Doron Gez Marketing Business Development
Facebook, aside from being a leading social website, is a popular platform for Web-based social games. Two very trendy games are Mafia Wars and FarmVille by Zynga. Millions of gamers play these games. We used SortFix to help get an edge up in the game.
MafiaWars and FarmVille by Zynga
Improve your Swimming Style
August 19th, 2009 | Author: Doron Gez Marketing Business Development
Swimming is a great way to stay fit. Getting the swimming stroke and style just right, however, is a combination of technique and experience. Here at SortFix, we don’t mind plunging right in.
I started swimming a few weeks ago, and I had the feeling my swimming style wasn’t all that it should be. Although I don’t have any intention of competing with Michael Phelps anytime soon,
Google Caffeine – A First Glance
August 12th, 2009 | Author: Doron Gez Marketing Business Development
Google’s main business is search. Despite dominating the search market, the search giant isn’t neglecting the engine. With the expansion of Bing, the release of Wolfram Alpha, and Facebook’s new realtime search engine, Google is quick to draw their own card – Caffeine – a new search engine. Here’s a first glance.
Guest post by Yohay Elam of Forex Crunch – Forex Trading Blog.
You can check out the new engine here. The new search engine looks exactly like Google’s current search. The difference is behind the scenes. It’s all about speed.
Following Twitter and also Facebook, Google also aims for real time results. While they’re still not there, the new engine is more up to date. That’s one element of speed. They emphasize the importance of speed in the official blog.
The second element of speed is in the response time – the new engine feels faster. This speed could be due to the small scale of use, but it looks very promising. Quick response time helped Google top the search engine market, and they’re still improving the performance.
You may say: Google is fast enough, and I usually don’t need real time results. Is there a real improvement in searches? We still can’t tell. Let’s test a few examples,
One of our favorites is ice cream. On the current search, the first results are images of ice cream, while they don’t appear on the new search. Click on the images to enlarge:
Getting more from Excel with Sortfix
August 12th, 2009 | Author: Doron Gez Marketing Business Development
You can probably find Microsoft’s Excel software on most computers. I don’t think I can even recall a workday in the last few years when I haven’t opened an Excel spreadsheet.
People use Excel for many purposes, but the one I’m going to describe (and show) you here really surprised me.
A few days ago I got call from Alon Bahari from Veolia Transportation. Alon asked if I could search for a way to calculate distances between two different coordinates. My first thought: Why not stretch a line on Google maps and see the distance? Alon said that would be nice if he didn’t have to calculate 1,200 different distances.
Due to the fact I’m not really an expert on the subject, and I knew that delivering the right solution on a spreadsheet would be acceptable to Alon (and possibly other users), I wrote the following query in the SortFix search box:
Searching Goes Social
July 29th, 2009 | Author: Doron Gez Marketing Business Development
Social media websites are already a substantial part of our lives. It is rare to find someone who isn’t using one of the popular social media sites such as Facebook, MySpace or Twitter. Social media sites have brought a dramatic change. We are not only searching the web for information, we are searching for people, joining groups, listening to music and keeping our connections updated with our latest activities..
When searching for specific people on social media such as Facebook or MySpace you may have trouble finding the actual person because the names are too similar or they are misspelled.
Let’s compare how a few of the most popular social media sites handle a basic “people” search. For this purpose, I’ll search for Amir Lavi, who in addition to being SortFix’s CEO and co-founder, is a musician. We’ll search for his musical works on Facebook, MySpace, and LinkedIn.
Facebook – For Amir Lavi, Facebook devlivers 21 results, all with the same name. Most have a photo and in some cases additional info such as school or country and work networks. If you don’t know the person through some other social connection or network, it won’t be that easy to find the specific person.
Search for Amir Lavi on Facebook
Improve Your Curry Recipe… And Your Search
May 29th, 2009 | Author: Doron Gez Marketing Business Development
The Internet has pretty much changed the lives of amateur chefs like myself. There are millions of recipes online — more than we could ever hope to find in cookbooks. But, sometimes, this can be too much of a good thing.
In this post I’ll demonstrate how SortFix can lead your search to the right recipe — in this case a tasty curry.
Just the other week, my wife and I had a craving for a decent curry. So we searched on Google for “curry recipe.”As you can see, we got 1.3 million results.
curry recipe
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