Searching Goes Social
July 29th, 2009 | Author: Doron Gez Marketing Business Development
Social media websites are already a substantial part of our lives. It is rare to find someone who isn’t using one of the popular social media sites such as Facebook, MySpace or Twitter. Social media sites have brought a dramatic change. We are not only searching the web for information, we are searching for people, joining groups, listening to music and keeping our connections updated with our latest activities..
When searching for specific people on social media such as Facebook or MySpace you may have trouble finding the actual person because the names are too similar or they are misspelled.
Let’s compare how a few of the most popular social media sites handle a basic “people” search. For this purpose, I’ll search for Amir Lavi, who in addition to being SortFix’s CEO and co-founder, is a musician. We’ll search for his musical works on Facebook, MySpace, and LinkedIn.
Facebook – For Amir Lavi, Facebook devlivers 21 results, all with the same name. Most have a photo and in some cases additional info such as school or country and work networks. If you don’t know the person through some other social connection or network, it won’t be that easy to find the specific person.
Search for Amir Lavi on Facebook
Myspace (a social network focused on music)- The search retrieves only 3 results. Although the results are relevant, we still cannot be sure the person is the Amir Lavi we’re looking for. The MySpace results only show name, country and gender, characteristics which may not always be the most helpful way to narrow the search.
Myspace.com
LinkedIn – (a social network focused on business and professional groups) - The search shows 7 results for Amir Lavi. Every result specifies the name, country, job title, and company name. LinkedIn may be the right place for exploring career options, but it’s the wrong place for this search.
Sortfix – Using SortFix to find people, you retrieve site indexed results of people. SortFix Power Words™ guide you to the subject and topic within the subject. In this case, we type in Amir Lavi and add “music” from the Power Words.
Now we will click the search button again -
Amir Lavi Music search on SortFix
This is the first result we retrieve after clicking on the search again on SortFix-
Try to imagine how difficult your search would have been without SortFix searching for a certain John Smith…
24 Responses to “Searching Goes Social”
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What a blogpost!! Very informative and easy to understand. Looking for more such blog posts!! Do you have a myspace?
I recommended it on digg. The only thing that it’s missing is a bit of color. Nevertheless thank you for this blog.
I am always looking for additional tips to pass on to others.
Great stuff here.
Very good stuff.
Thanks for the interesting content!!!
Having been simply browsing for useful blog articles intended for a project research and My partner and i happened to stumble on yours. Many thanks for the valuable information!
To be honest, I don’t speak great English, but I believe I understood most of this. It would be good if it was in my language also. Great site anyway!
well one thing i can say very very good site
Heyy, Found your blog on Yahoo and I will definatley be recommending and coming back to the site! =)
Is there anything missing?? or is my page not loading correctly?!
You wrote very interesting post i love your blog it contains very informative article i will share it with my friends.
it is my first comment on this blog and to start with I would like to thank for the great quality information, which I were able to find in this and all previous posts , it really helped me very much. I will definitely add this website on my google reader
Also, I would like to ask – don’t you mind if I will quate some information from your website since I am writing articles (this is my part time job)? It would really help me with some of mine articles. Of course, I will mention your website name or URL (not all articles directories allows URL’s , so I can’t 100% promise that you will get a direct link to your blog).
Hey mate, greetings from Canada !
This is my first visit here, but I will be back soon, because I really like the way you are writing, it is so simple and honest
I really like when people are expressing their opinion and thought. So I like the way you are writing
It is useful to try everything in practise anyway and I like that here it’s always possible to find something new.
You have really great taste on catch article titles, even when you are not interested in this topic you push to read it
Upright testing to behold if your annotation fuctinon works, mine doesnt!
I will not agree on it. I over precise post. Specially the title attracted me to review the intact story.
Again a good post. Thanks your crony
[...] [...]
Hello Yohay, it may be that your name is less common, however, you might come across a common name you’ll need to search (up the road) or even a common topic. With SortFix ‘Power Words’ extraction algorithms you’ll get the “hints” you need right at your fingertips/mouse clicks. Thanks for taking the time to comment our posts.
[...] They’re also active on MySpace, Facebook and and other social networks. All these sites give samples of their music, and ask you to further engage with the band. With a unique name as Chester French, it’ll be easy to find them online. In some cases it isn’t that simple to search people on social sites. [...]
The “music” hint that Sortfix gives seems quite useful in this case. I’m lucky to have an uncommon name…